Brands
Objectives
Expand Unilever’s reach within diverse diaspora communities:
- Knorr – Target South Asian and Chinese diaspora for offer-led sales
- Taj Mahal Tea – Reach South Asian tea lovers aged 35+ in GTA
- Build stronger brand connect across multicultural audiences
Strategy + Execution
BrandMo Technologies powered precision campaigns with data-driven insights:
- Applied advanced profiling, segmentation, and targeting methodologies
- Used consumer data analytics for tailored communication
- Ensured maximum reach and resonance with strategic segmentation
Outcome
Reach
50
%
Of target diaspora audience exposed at least once
Click-Through Rate
2.5
%
Strong engagement driven by culturally tailored messaging
Brand Affinity
25
%
Increase in brand connection among targeted communities
Average Frequency
1
%
Optimal exposures achieved across 72% of audience
