Brand
Objectives
To engage diaspora and newcomer audiences with tailored telecom offers.
- Target affluent Chinese diaspora (35–45) for Telus home services
- Reach newcomers with multifaceted Koodo offers
- Connect with South Asian & Chinese audiences via 6-month family plans
Strategy + Execution
BrandMo Tech deployed data-driven profiling with geo and audio segmentation for maximum impact.
- Leveraged deep insights from analytics for precise targeting
- Integrated consumer profiling with strategic segmentation
- Implemented geo-targeting and digital audio strategy
Outcome
Reach
65
%
Of target diaspora audience exposed at least once
Brand Affinity
40
%
Increase in brand connection among targeted communities
Audio Completion
65
%+
High completion rate across digital audio placements
