Brands
Objectives
The campaign was designed with a dual focus: engaging immigrants before arrival and sustaining connections post-arrival in Canada.
- Target potential immigrants in their home countries.
- Reach Chinese and South Asian diaspora audiences.
- Build brand familiarity and drive measurable conversions.
Strategy + Execution
A dual-phase approach was implemented to engage newcomers before departure and after arrival in Canada
- Pre-arrival: Targeted audiences in home countries using PIN code and geo-fencing digital touchpoints.
- Post-arrival: Ran multifaceted geo/local campaigns with PIN code targeting to maintain engagement.
- Key touchpoints: Focused on FSA stores, neighborhood banks, and Walmart locations.
Outcome
Conversion Rate
1
%
Newcomer acquisitions driven through cross-border targeting
Click-Through Rate
2
%
Strong engagement across pre- and post-arrival campaigns
Dual-Phase
Targeting Strategy
Validated effectiveness of pre- and post-arrival engagement
