Brands
Objectives
To engage diaspora and newcomer audiences with tailored telecom offers.
- Target affluent Chinese diaspora (35–45) for Telus home services
- Reach newcomers with multifaceted Koodo offers
- Connect with South Asian & Chinese audiences via 6-month family plans
Strategy + Execution
Leveraging data-driven segmentation for multicultural resonance.
- Advanced profiling, segmentation, and targeting
- Data analytics to build tailored campaigns
- Merging consumer insights with strategic offers for optimal reach
Outcome
Reach
70
%
Of target diaspora audience exposed at least once
Click-Through Rate
1.7
%
Strong engagement driven by tailored telecom messaging
Brand Affinity
25
%
Increase in brand connection among targeted communities
Average Frequency
1
%
Optimal exposures achieved across 82% of audience
