Home Casestudies FMCG BrandMo x Coca Cola 3 CTV Campaign

BrandMo x Coca Cola 3 CTV Campaign

Brand

Objectives

Reach Expansion
Brand wanted to increase CTV reach amongst young adults (18–35) without oversaturating audiences or wasting impressions.

Targeting Limitations
Traditional TV campaigns lacked granular audience targeting and real-time optimisation.

Measurement Gap
Measuring engagement and attribution beyond the device was a challenge.

BrandMo's Solution

1. Audience Curation:

Leveraged BrandMo’s first-party data + contextual signals to target high-value beverage consumers, lifestyle enthusiasts, and premium entertainment audiences.

Segmented audiences by behaviour, demographics, and interests for precision reach.

2. Premium CTV Inventory:

Accessed brand-safe, high-quality CTV inventory across top streaming platforms and apps.

Ensured alignment with Coca Cola’s brand context (entertainment, lifestyle, sports content).

3. Smart Automation & Optimisation:

Used BrandMo’s AI-driven campaign engine (BEAM) to optimise bids, placements, and frequency in real time.

Reduced wasted impressions, maximised viewability, and improved engagement metrics.

4. Measurement & Attribution:

Tracked incremental reach, completion rates, and engagement metrics across devices.

Provided insights on audience overlap and campaign performance, enabling data-driven adjustments mid-flight.

Client Feedback

BrandMo’s data-driven approach allowed us to connect with the right audiences on premium CTV inventory, delivering measurable engagement whilst keeping our brand context intact.”