Accurately track app installs across campaigns and platforms
Measure user engagement, frequency, and in-app behaviour
Analyse lifetime value to optimise acquisition and retention strategies
Integrated with leading global media platforms for unified tracking
11M+ devices tracked globally
Data derived from SDK integrations across app ecosystems
Real-time analytics across the full user lifecycle
Works with TrueInsight™ for enriched audience intelligence
Supports TrueReach™ for campaign measurement
Feeds performance data into BEAM for optimization